This was a lead generation campaign for a duration of 3 months, extended for a couple of months later due to good performance and achievement of targetted leads. The objective was to increase MBA seat intake by 20-40 seats as compared to the previous year. Right social media and content marketing strategy was put in place and the action was initiated. A mix of organic and paid channels were used on social media and content marketing avenues to get quality leads. A couple of lead gen-landing pages were developed and a lead management dashboard was created for the client to access real time data.