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It is very critical to have the right digital strategy in place. And it cannot live in isolation from the existing activities and history of the brand. Some websites fail to generate the expected response from its target audience; few emails fail to get real traction with customers; some mobile campaigns waste a considerable part of their budgets. A misplaced brand identity within a digital strategy will misfire a campaign or lead to long term damage for the brand.

Hence it is critical that before any meaningful digital strategy can be put in place, the brand must be understood inside and out. This understanding also helps to expose unrealistic aims. The digital strategists @ Dgtal Cyberkoms work with your brand to understand the history of digital activities & expected vs. achieved results. We discuss and pen down the future objectives and your expectations from digital. Accordingly we formulate a digital strategy for your brand that directs your activities to the desired response.

    Our digital strategy services include :-
  • • Brand strategy and positioning
  • • Integrated communications planning
  • • Campaign concepts & alignment
  • • User experience strategy
  • • Innovation + digital engagement planning & marketing
  • • Digital product design and development
  • • Account planning and management

"Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat". - Sun Tsu

There are no secrets to success. It is the result of preparation, transparency, hard work and learning. With time, we have strengthened our offerings and here are some of our other strengths you may want to explore:

STRATEGY & PLANNING CREATIVE, UX, CONTENT

TECHNOLOGY COMMUNITY MARKETING & SEARCH

eCONSULTANCY EMERGING PLATFORMS