Buy FnB

Scope of Work: Complete digital transformation consultancy, build-operate-transfer.

Deepak Gandhi digitally transformed a leading hotel supplies company in UAE, Hotelity, and created their online B2B arm- BuyFnB. Deepak's role was to establish BuyFnB's ecommerce presence in a virgin sector, direct their marketing strategy, establish 3rd party tie-ups, hire & mentore a team for operations, sales, logistics, marketing, technology, and to get their business up and running.

The services included:

Brand identity: Strategy & creation

Digital transformation consultancy

eCommerce strategy & consultancy

Business strategy, price-structuring, go-to-market strategy, setting up the loyalty program, tying up with payment gateways, negotiating deals with logistics partners & other 3rd party suppliers

eCommerce portal development, content production: text, graphics, videos, photographs, animations, digital assets for Social Media, GDN, emailers, newsletters, et. al

Social media strategy & execution, SEO strategy & execution

Hiring the entire team for management, operations, fulfilment & customer-care.

Training & mentoring the team before exiting.

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