Bennett Coleman Ltd., India's largest media conglomerate had an existing portal, Times Magazines, which consolidated all the brands of Times Group Magazines under one online destination. This portal, mags.timesgroup.com, needed a revamp to enrich user experience and ultimately get more subscriptions for their magazines.
DGTAL CYBERKOMS started with a 'Discover' session where we studeid their entire website from a user experience and interface angle, went through their analytics to figure out the user behaviour- mapped to the respective past campaigns they had done, and more. The output of this session helped us create strategically strong wireframes & prototypes, which were later translated into UI / designs. And finally we delivered the responsive files of these to the IT Team of Times Group, who integrated it with their system. The same UI is live even today.